Courtesy eBay
eBay is using its online auction powers for a good cause — a fashionable one, that is! The site is teaming up with various breast cancer organizations throughout October, featuring glam auction items from Fergie and other big stars during its eighth annual “Make it Pink” fundraiser.
Hosted by eBay Giving Works, eBay’s charitable arm, the event will allow shoppers to bid on different big-ticket items each week, such as the Christian Louboutin black suede lace-up boots and Marc Jacobs navy blue satin zipper dress worn by Fergie (above).
“Pink means something to many of us. You may have been touched by breast cancer,” the singer said in a statement. “I have, since both my mother and father are cancer survivors and I lost my grandmother to cancer three years ago. As a global ambassador for the Avon Foundation for Women, I am asking you to help make a difference for women, men and their families in the fight against breast cancer.”
Other items available in the high-profile auction include a New Year’s Eve VIP experience with Ryan Seacrest in N.Y.C. Not ready to open your wallet that wide? There are other ways to give, too: shop pink-branded goods on eBay now; donate any dollar amount using PayPal at checkout; or sell something on eBay and donate from one to 100 percent of the sale price to an organization.
Additionally, shoppers can visit eBay’s Facebook page throughout October to share a photo or short story explaining why breast cancer awareness is important to them. For every story shared, the auction site will donate one dollar (up to $20,000) to a nonprofit.
Breast cancer organizations benefiting from “Make it Pink” — which raised $242,000 last year — include the Avon Foundation for Women, Susan G. Komen for the Cure, Bright Pink and the American Cancer Society. To shop for the cause, visit ebay.com/pink.
–Kim Peiffer
